
MASTERING THE MEDIUM
Right message. Right moment. Right channel. Right content.
I have been crafting content for both traditional and digital media since 2007. Channels and tools evolve, but the constant remains: content built on the right mathematics. I develop platform-agnostic strategies that focus on audience intent and deliver results in any era. Because a well-engineered story always finds its way, regardless of the medium.
THE BLOGGER ERA
I built genuine narratives by linking brands with early opinion leaders and market disruptors before “influencer marketing” was a recognised term.
THE RISE OF DIGITAL VIDEO
Moving beyond traditional TV ads, I pioneered video storytelling that delivered user utility, seamlessly integrating this high-value content into 360-degree media campaigns.
PLATFORM-NATIVE STORYTELLING
Operating within a restricted public zone with a strict 30-minute upload limit, I implemented a ‘one-shot’ content approach. We bypassed traditional production obstacles to deliver instant, platform-optimised storytelling.
My latest projects
Vivamus eget aliquam dui. Integer eu arcu vel arcu suscipit ultrices quis non mauris.

Lorem ipsum dolor amet
Web / Multipage Design

Vehicula ipsum arcu cursus
Web / Multipage Design

Placerat vestibulum lectus
Web / Multipage Design

Placerat vestibulum lectus
Web / Multipage Design
EducatioN & Experience
2010-2012
University of Washington – Seattle
BA in digital arts and design.
2012
UW Study Abroad – Lille, France
ABC Program: Arts & Innovation.
2013
Visual Design Intern – Better Organics
Designed product packaging, online campaigns, etc.
2014
Design Researcher – University of San Diego
Member of directed research group.
2015-2016
UX/Visual Designer – Intuit, San DIego
Designed useful and elegant digital experiences across two different mobile platforms.
2016-2018
Senior UX Designer – Intuit, LA
Designed and launched multi-platform desktop community homepage focused on tax professionals across the country.
2019-2021
UX Designer – IBM, LA
Collaborated with researchers, engineers and product managers throughout design process – from creating research protocols, personas, scenarios, information architecture and wireframes to building user interface prototypes.
2021-present
UX/UI Designer – IBM, Marcq-en-Barul
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc quis risus mi. Ut placerat quam lectus. Curabitur dictum velit non lacus ornare tempor. Nullam quis augue in leo aliquet malesuada sit amet eget eros.
My services
Have a great idea?
Let’s talk about
your project

